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Post-Comms Summit Webinar Report

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Here it is! Please find attached our post-Comms Summit webinar report, a fascinating blend of perspectives on demography, retail, and collections strategy, brought to you in association with Saascoms.

WATCH THE VIDEO

READ THE REPORT

We are grateful to our range of panelists and attendees for their support and participation in probing such an important subject.

Points of particular interest were:

  • Population
  • DCA (debt collection agency) insight
  • Local differences
  • Credit histories
  • Top of the shop – engagement

Engagement

“We at Credit Today believe great engagement is crucial to win and retain business, making the retail experience enjoyable as well as beneficial,” says publishing director, Gerard Dugdill.

We hope we can take forward the lessons contained in this report to focus on areas such as:

  • How can we communicate to best effect? How can we blend in technology?
  • How if at all should customer communication be regulated?
  • What will be the real drivers for success in credit, retail and industries further afield?
  • How can we continually engage with the industry to ensure best practice evolves, in the right way and at the right pace?

Customer engagement came out as the most single important factor deserving recognition in how businesses communicate, attendees said.

Related factors included innovation, compassion, hassle-free experience, and giving people choice.

If you would like us to come and talk face to face about your approach to customer comms, as part of our ongoing engagement with the industry, please get in touch.

Contacts

Credit Today: Gerard Dugdill, publishing director, gd@credittoday.co

Saascoms: Paul Nield, director, paul.nield@saascoms.com

Gerard Dugdill (Publishing Director, Credit Today)

For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co

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For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co

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