The Comms Summit to Target Comms Strategy, Regulation And Opportunity


CREDIT TODAY and tech comms specialist Saascoms are joining forces again on an expanded probe into the science and practice of customer communications, with a nod to regulation.

The online webinar event, billed The Comms Summit, 25 April 2024, 12 to 1, will broaden the previous discussions of communications strategy in the local authority to cover the broad base of retail, credit and collections.

It will look at changing demographics, the dos and don’ts of customer collections, and the future of retail strategy. It follows on from our initial discussions with Saascoms, which produced our 2022 report highlighting best practice.

We will look at:

  • The changing UK demographic – what market place do we have to engage with now?
  • Innovation, technology & entrepreneurship in retail
  • How to communicate with customers to best effect to get paid on time
  • What are the dos and don’ts of customer communication?
  • How can service providers, across various sectors excel and win by capitalising on great comms
  • Bonus extras. Potential awards schemes for customers comms across a range of industries, including credit, retail, general finance, health, utilities & telecoms, and charity. Plus, how do YOU think great customer comms should be probed and best practice shared in the future?

Gerard Dugdill, Credit Today publishing director said:

“We want theoreticians and practitioners thinking and demonstrating the best ways to talk to their customers, in our high-tech world. Hopefully this key summit will lead to an expanded annual discussion of strategies and best practice in the marketplace.”

Paul Nield, Saascoms director, said:

“Saascoms are extremely pleased to be involved in the second annual Comms conference. Last year’s conference was our first but proved to be a massive success with over 2,000 people viewing the webinar. We very much look forward to April 25 where we can continue to build on the event’s success.”


Gerard Dugdill, Publisher, Credit Today


  • Claire Aynsley, Head of membership and compliance, Credit Services Association
  • Russell Collins, Risk & Standards Compliance Manager, Credit Services Association
  • Professor David Coleman, Emeritus Professor of Demography, Oxford University, plus former government Special Adviser
  • Paul Nield, Director, Saascoms (sponsoring firm)
  • Jonathan Reynolds, Associate Professor in Retail Marketing and Deputy Dean at the University of Oxford’s Saïd Business School. He is also Academic Director of the Oxford Institute of Retail Management and Governing Body Fellow in Retail Marketing at Green Templeton College, Oxford.

Gerard Dugdill (Publishing Director, Credit Today)

For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co


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For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co

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