The Comms Summit, in association with Saascoms (25 Apr 2024)


Opportunities and regulation in customer communications. Probing customer communications in credit and business, with a nod to demographics, retail strategy, regulation and technology.



Following on from our initial Comms Summit, Credit Today, in association with Saascoms, continue our investigation of how to get the best out of customer communications in a fast-changing economy.

The online summit will take place on 25 April 2024, 12:00-13:00.

We will look at the credit and collections industry, and also probe:

  • The changing UK demographic – what market place do we have to engage with now?
  • Innovation, technology & entrepreneurship in retail
  • How to communicate with customers to best effect to get paid on time
  • What are the dos and don’ts of customer communication?
  • How can service providers, across various sectors excel and win by capitalising on great comms
  • Bonus extras. Potential awards schemes for customers comms across a range of industries, including credit, retail, general finance, health, utilities & telecoms, and charity. Plus, how do YOU think great customer comms should be probed and best practice shared in the future?

What’s the aim of the event? 

To push and challenge thinkers and practitioners in retail and customer comms to get the best of the market.

Who is this event for? 

Retailers, the credit industry (from financial creditors to debt recovery specialists, also the public sector), telecoms experts, regulators, population analysts, business practitioners, consultants and educators.

Who is going to lead the workshops? 


Gerard Dugdill, Publisher, Credit Today


  • Claire Aynsley, Head of membership and compliance, Credit Services Association
  • Russell Collins, Risk & Standards Compliance Manager, Credit Services Association
  • Professor David Coleman, Emeritus Professor of Demography, Oxford University, plus former government Special Adviser
  • Paul Nield, Director, Saascoms (sponsoring firm)
  • Jonathan Reynolds, Associate Professor in Retail Marketing and Deputy Dean at the University of Oxford’s Saïd Business School. He is also Academic Director of the Oxford Institute of Retail Management and Governing Body Fellow in Retail Marketing at Green Templeton College, Oxford.


  • Communications strategies
  • Regulatory dons and don’ts
  • Retail opportunities and blue-sky thinking

In- & post-event take-aways

  • Q&A session for attendees
  • Short report produced afterwards
  • Bespoke follow up on individual queries
  • Consultancy opportunities with key practitioners

NB, to see our report from the inaugural Comms Summit, please see here.


Registration available up to the day

12:00-12:05Link open for attendees
12:10-12:45Quick Credit Today and panellists intro followed by open discussion
12:45-12:55Final comments and feedback


Gerard Dugdill (Publishing Director, Credit Today)

For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co


About Author

For the commercial and consumer industry, www.credittoday.co. For editorial or advertising queries please email gd@credittoday.co

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